I’m sure you’ve wondered what it’s like to work on all the new designs at Hot Wheels. Well, here’s you’re glimpse into an actual pre-production meeting.
Randall: “Good news! The latest designs and molds have been approved for production. That’s our third this week, great job everyone.”
High fives all around.
Mark enters the room: “Bad news… I just heard from Legal, we just lost the rights to use the Lotus name and brand.”
Cheryl: “Shit.”
Randall: “Don’t panic, we’ve gone through this before. Let’s brainstorm some new product names. What are the characteristics of this car?”
Allen: “Well, it’s part of our ‘New Classics’ collection with designs from the early 80’s. This car is based on the Lotus Esprit from that time.”
Randall: “What else do we know about this car? It’s foreign, right? Where’s Lotus based, Italy or something?”
“Sounds French, to me.”
Randall: “OK, so it’s French and fast… what’s French for fast?”
Blank stares…
Randall: “Let’ get Steve on speaker phone, he speaks French I think.” Calls Steve.
Steve: “Hello, this is Steve.”
Randall: “Steve, Randall here. You took French in high school, right?”
Steve: “Yeah.”
Randall: “What’s French for fast?”
Long pause…, “La Fasta?”
Manager #1: “That’ll work!”
La Fasta